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The Australian Olive Association (AOA) has signed off on an industry Code of Practice to better support quality, authenticity and confidence in the Australian olive industry.
The Code aims to provide security and confidence to consumers and investors in Australia and overseas that certified Australian olive products meet high industry standards. To be certified by the Code of Practice, products must be Australian and undergo organoleptic (taste) and chemical testings.
Paul Miller, president of the Australian Olive Association (AOA), said the Code of Practice for the olive industry is a world first and helps differentiate the Australian industry and its products.
“Australian consumers will finally be able to confidently buy extra virgin olive oil knowing that it really is extra virgin. They will have a clear choice based on quality and trust – Australian extra virgin olive oil which is backed by the Australian industry Code of Practice or imported olive oil of questionable origin and quality,” said Miller.
Consumers will be able to identify certified products thanks to the official Certified Australian Extra Virgin logo to be used on labels of approved products. The labels should start appearing on products in the next few months.
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Last Updated ( Thursday, 07 August 2008 )
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